In a must-listen episode of the MINDED podcast, host Yuri Xavier chats with visual designer Vasjen Katro, also known as "Baugasm," to discuss his creative journey, passion for classic cars, and how AI is transforming the future of art and design. With a global following and a reputation for pushing boundaries, Katro’s approach to mixing technology with traditional artistry offers insights into how today’s creatives can stay ahead of the curve. The episode dives deep into topics like balancing spontaneity with consistency, the role of physical spaces in the digital age, and why creativity is like a muscle that must be exercised regularly.
Why Vasjen Katro Believes Every Designer Needs a Studio
Katro's creative sanctuary is more than just a studio—it’s a space designed for focus, experimentation, and personal growth. He emphasizes the importance of having a separate creative environment away from home to foster discipline and inspiration. “When I’m in the studio, I’m mentally in work mode. It’s a space where I can push myself to create without distractions,” Katro shares. For designers struggling with burnout or lack of focus, his advice is clear: "Make your workspace somewhere that inspires you, even if it’s just a corner of your apartment."
The Unexpected Passion: How Classic Cars Became a Creative Outlet
Though his name is synonymous with digital art, Katro’s love for classic cars is an important part of his life. His first project car, a Land Rover Defender, started as a spontaneous purchase but quickly became a "forever project." For Katro, restoring and customizing cars isn’t just a hobby—it’s another medium for creativity. “Working on cars feels like working on a physical piece of art; there’s always room for improvement,” he says. This love for vintage vehicles parallels his approach to design, where the process of continual refinement is key.
The Baugasm Project: Turning Daily Design Into an Art Movement
Launched in 2015, Baugasm began as a simple daily challenge: create a new piece of digital art every day and share it on Instagram. The project quickly gained a following, blending elements of Bauhaus-inspired design with a playful, provocative name. “It’s a mix of Bauhaus and ‘orgasm’—meant to evoke the intensity and joy of creating something new,” Katro explains. Despite the project's viral success, he faced moments of burnout, leading him to rethink his relationship with social media and adopt a more relaxed posting schedule. “Consistency is important, but so is knowing when to take a break,” he reflects.
The Role of AI in Art and Design: A Tool or a Threat?
As technology evolves, so does Katro’s work. He uses AI as an integral part of his creative process, particularly in generating elements for digital art and animations that would otherwise take months to produce. “AI is like having an extra hand—it allows me to experiment and push the boundaries of what’s possible,” he says. While some fear that AI could replace human creativity, Katro views it as an opportunity for artists to innovate. He encourages other designers to stay informed and use AI tools to enhance their unique styles rather than rely solely on generative outputs.
What’s Next for Vasjen Katro? A Blending of Mediums and a Solo Exhibition
Katro is preparing for a solo exhibition that will integrate digital and physical elements—everything from 3D art and video installations to classic car displays. “I want the exhibition to feel like stepping into my world, where every corner reveals a different aspect of my creative journey,” he says. With plans to host this immersive event in a major city, Katro is focused on bridging the gap between online and offline art experiences. For him, bringing his digital works into the physical realm is the next evolution in his career.
The Creativity Muscle: How Daily Practice Builds Better Artists
Katro likens creativity to a muscle that improves with regular exercise. “You don’t get better by only doing great work; you improve by making mistakes, learning, and then refining,” he states. His Baugasm project serves as an example of this philosophy. By producing a piece of art every day, Katro has not only honed his skills but also embraced the imperfections that come with constant experimentation. For aspiring artists, his message is simple: “Don’t be afraid to create something terrible. It’s part of the process.”
Navigating the World of NFTs, AI, and Digital Art
When it comes to NFTs and AI, Katro remains open but cautious. He participated in the early days of the NFT boom but chose to focus on projects that align with his long-term artistic vision rather than chasing trends. “The technology behind NFTs is groundbreaking, but it’s essential to stay true to your work and not get caught up in the hype,” he advises. Regarding AI, he sees it as a new language that artists can learn to expand their creative vocabulary. “AI isn’t going anywhere, so learn how to work with it instead of against it,” he adds.
Listen to the Full MINDED Podcast Episode with Vasjen Katro
For a comprehensive look at Vasjen Katro’s unique approach to art, technology, and the world of design, check out the latest MINDED podcast episode. Available on YouTube, Apple Podcasts, and Spotify, this conversation dives into his creative philosophies, upcoming projects, and insights on the evolving digital landscape.
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